COPYWRITING + Content Marketing


Case Study: Warner Bros. & WB Good

For Warner Bros., I was the principal copywriter for wbgood.com, an impact-driven website launched in 2018 to raise awareness about the company’s community and environmental initiatives. Using my journalism skills, I interviewed the VP of Corporate Responsibility for Warner Bros., the company’s Sustainability Director, nonprofit executives, and students to produce narratives and microcopy rooted in Warner Bros. rich storytelling history.

The website, with its cinematic qualities and my punchy copy, made a big splash both internally and externally. In 2018, the site received an Awwwards honorable mention, an award that serves to recognize the best web talent in the world. Wbgood.com also led the organization to be given an honorable mention by PR Daily’s Corporate Responsibility Awards in 2019.

Case Study: Girlboss

At Girlboss I led the Digiday and Webby award-winning editorial and branded content team as interim Editorial Director. I managed a team of 5+ to create daily SEO-driven articles, highly shareable social content across platforms, and branded content (articles, social copy, podcasts scripts, e-guides, newsletters). I also created and edited strategic marketing copy to sell-out events. Clients included: TRESemmé, KetelOne, BlackRock, and Cathay Airlines.


Case Study: Chasing the Cure

As editorial director for the TBS/TNT show Chasing the Cure, hosted by acclaimed journalist Ann Curry, I collaborated with the digital operations team to lead the creation of compelling health content for the website. I also conceived, assigned, and edited numerous SEO-driven articles weekly and managed a team of journalists and a copy editor.

My work involved conducting interviews with key cast members and collaborating with TBS/TNT’s art department to source images. Our hard work paid off, the team was awarded a Shorty Award for Chasing the Cure’s Digital strategy.


Case Study: KUMOSPACE

As the lead content marketer for Kumospace, a virtual chat platform, I wrote and designed a newsletter for 1.8 million global subscribers and interviewed users from the likes of NASA, Google and KPMG to draft and publish client stories. I also wrote blogs, press material, and company news. Plus, I created UX copy for the login pages, landing pages, CTA buttons, and error messages.

Kumospace continues to grow. In 2022, the Series A tech-start-up raised more than $21 million dollars in funding.